Social Media Optimization
The purpose of integrating social media into the marketing mix is to drive website traffic and leverage the assets of social media sites for enhancing your web portfolio and establishing authority. Well executed social media strategies will help promote a company's location on the web and improve its local search ranking.
There are hundreds of, constantly evolving, social media platforms in the market today. Some of the better known ones include Facebook, Twitter, YouTube, Google+, Flickr, Linkedin and Pinterest. Social media campaigns center on creating content that attracts attention and encourages readers to share the information with their social networks. A corporate message can often be spread between social media users and has the benefit of coming from a trusted, third-party source, rather than a promotional message from the company itself.
Up to 40% of Facebook users and 25% of Twitter users follow a brand. By promoting a campaign for Facebook 'likes' is a marketing strategy that can spread brand awareness virally as product or service information is delivered via the news feeds of anyone who has connected with the user.
Let the social media team at Pro Web Performance help you develop an integrated social media campaign that will produce results.
Call to schedule a consultation today and get the results you are looking for.